Locally owned and operated since 1937, Holmes Auto Group takes great pride in providing quality automobiles and outstanding service to the Shreveport/Bossier Area. In addition to offering a vast selection of new Jaguar and Land Rover vehicles, we also house a large variety of pre-loved vehicles.

Our History

The Holmes history in the car business traces its roots back to 1930 when Claude Holmes began selling cars in Memphis, Tennessee. He developed such a passion for the industry that he decided he wanted to own a dealership. He came down to Shreveport, Louisiana in 1937 to purchase Allen Ware Pontiac. He later changed the name to Dixie Pontiac, and that's where Holmes Auto Family was born! In 1965, Claude was named Louisiana's First Dealer of the Year. Then shortly after, he acquired Mercedes-Benz in 1969 and Honda in 1970.

Our next location was on Shreveport Barksdale Highway. We moved there in 1974, and shortly after in 1976, Claude's son David began running the business. We sold Pontiac in 1987 to concentrate on Honda and Mercedes, and in that same year, David's son Charlton took the reins. Since then we've added Volvo in 1993, moved to our current location in the Bert Kouns Auto Mall (2000), and acquired Jaguar (2000) and Land Rover (2002). In 2011, we entered the commercial truck business with the addition of our Sprinter dealership.

As a third-generation owner, Charlton remains the current dealer principal. He served as the Chairman of the American Honda National Dealer Council and also served on the Mercedes-Benz National Dealer Council for many years.

Community Involvement

The Holmes Auto Family believes in giving back to our community and supporting local organizations and non-profit groups. Some of the many groups we've helped include Cystic Fibrosis Foundation, Fellowship of Christian Athletes Bossier City, House for Hope, Louisiana Lightning Girls Basketball, St. Jude's Research, and many others.

What We Do

At Holmes Auto Family we love "Making It Easy" for our customers. We know that you have high expectations, and as a car dealer we enjoy the challenge of meeting and exceeding those standards every time you visit. Our experienced sales and service teams are eager to share their knowledge and enthusiasm with you.


Jaguar Shreveport

1221 East Bert Kouns
Directions Shreveport, LA 71105

  • Sales: 318-212-1391
  • Service: 318-212-1393
  • Parts: 318-212-1394


  • Monday 7:00 AM - 8:00 PM
  • Tuesday 7:00 AM - 8:00 PM
  • Wednesday 7:00 AM - 8:00 PM
  • Thursday 7:00 AM - 8:00 PM
  • Friday 7:00 AM - 8:00 PM
  • Saturday 9:00 AM - 6:00 PM
  • Sunday Closed
  1. Jaguar Shreveport

    1221 East Bert Kouns
    Shreveport, LA 71105

    • Sales: 318-212-1391
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